Standing at 2 Bolshaya Tulgskaya Street, this vertical LED screen greets motorists cresting the Tulgskaya overpass on their final approach to Moscow’s city centre. The site funnels dense weekday commuter flows and weekend shoppers heading toward Serpukhovskaya Square and key metro lines. Positioned above eye level and free of nearby high-rise obstructions, the display’s dynamic content draws sustained attention from vehicles, buses, and curbside pedestrians alike - ideal for high-impact, time-sensitive messaging.