Two LED media façades at Rublevo-Uspenskoye Hwy 123B occupy prime frontage on the government route through Moscow’s prestigious western suburbs. The site adjoins a business centre with parking and a high-end restaurant, concentrating officials, executives and wealthy residents. Open approach lines and signalised junctions create long viewing windows in slow traffic, while the low mounting and broad pavement keep messages at eye level for both drivers and passers-by.