Located on one of Moscow’s most prestigious avenues, this 370 m² digital media façade stands out with high visibility to both drivers and passersby. The screen plays dynamic 10-sec videos between 06:00–20:00 and static visuals overnight, ensuring around-the-clock exposure. With a total of 288 daily impressions and a GRP of 1.29, the format offers reliable reach for campaigns targeting the capital’s central districts.