This LED screen is installed at the 71st km of MKAD’s outer side, facing one of the region’s most congested traffic zones between Leningradskoe and Volokolamskoe highways. The site experiences regular jams and sustained viewing times, exceeding 672,000 views daily. Positioned on the facade of a specialized shopping center and elevated above road level, the structure ensures exceptional visibility. Surrounded by dense residential development and commercial infrastructure, the location guarantees high audience engagement.