Three-sided 3D LED media cube - two faces 8 × 15 m and two 8 × 4 m, 304 m² total - stands at the plaza of Presnenskaya Embankment 8, beside the City of Capitals and Empire towers. The anamorphic screens overlook the boulevard linking Afimall City, Mezhdunarodnaya metro and the pedestrian riverwalk, catching eight-lane flows from the Third Ring and 170 000 foot-traffic contacts each day. Elevated on its own plinth, the cube offers 360-degree sightlines; commuters, office staff and tourists pause on the steps and share viral 3D clips on social media, giving brands both on-site impact and online reach.