Set on the Third Ring at Avtozavodskaya 18, Riviera Mall’s media façades face a key corridor between Varshavskoe Shosse and Andropov Prospekt. The site is steps from Avtozavodskaya and ZIL stations and serves fast-growing residential and university clusters. Open frontage over the wide carriageway and signalised crossings keep messages in view, while the mall’s 35–40k daily visitors add strong pedestrian reach. HD playback runs 24/7 for both static and dynamic creative.