3D LED media cube measuring 22.24 × 7.68 m, plus twin tickers 25.12 × 0.96 m, anchors the plaza outside the 309 m Eurasia Tower (2007) in Moscow City. The anamorphic screen overlooks the pedestrian boulevard linking Afimall City, the Moscow River embankment and Mezhdunarodnaya metro. Office workers, conference guests and high-spend tourists linger on stepped seating, while Third Ring traffic glimpses the display across Presnenskaya Embankment. With 288 k monthly OTS and 60-sec loops, campaigns gain premium recall in Russia’s foremost finance hub.