Set on a prominent building at Tverskaya Zastava Square—one of Moscow’s busiest crossroads—this digital screen commands flows of taxis, buses and pedestrians moving between the city centre and Belorussky rail hub. Visible from several approach angles, the display delivers long dwell-time impressions to shoppers, office staff and travellers day and night. Surrounded by premium retail and business centres, it offers a high-impact stage for brand launches and time-sensitive campaigns.