LED screen measuring 45 × 19 m climbs the sweeping faсade of Hotel Cosmos, a 1 777-room modernist icon opened for the 1980 Olympics. Standing beside VDNH metro and the Museum of Cosmonautics, it faces Prospekt Mira—the six-lane gateway funneling car traffic from Moscow’s north into the city core. Sparse surrounding development and the hotel’s 25-storey height give the display kilometre-long visibility. Drivers slowing for the junction, metro crowds and year-round VDNH visitors all pass within direct view, securing repeated, high-quality brand impressions.